technology / architecture

Intelligence Stack.

A vertically integrated architecture built for the speed, privacy, and scale that modern advertising demands. 1.4B+ daily auctions. <18ms latency. 99.8% fraud-free.

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architecture / the three layers

THREE LAYERS.
ONE INTELLIGENCE.

A closed-loop system where supply signals inform demand pricing, demand competition informs publisher yield, and our AI engine optimises the entire stack in real-time.

// LAYER 01 - SUPPLY
Publishers · SSPs · Header Bidding Wrapper · Direct Sales Management
Prebid.js OpenRTB 2.6 VAST 4.2 SSAI
premium_publishers500+
verticalsGaming · CTV · Mobile · Web
// LAYER 02 - AI ENGINE
Real-time Bidding Engine · Yield Optimisation ML · Fraud Detection · Identity Resolution
Floor Pricing ML IAS + DV UID 2.0 ID5
daily_auctions1.4B+
latency_p99<18ms
fraud_free99.8%
match_qualityIdeal
// LAYER 03 - DEMAND
DSP Integrations · Private Marketplace · Direct Advertisers · Agency Trading Desks
DV360 TTD Amazon DSP Xandr
demand_partners200+
global_markets150+
core_capabilities / what we built

ENGINEERED FOR
SCALE & SPEED.

01

Real-Time Bidding Engine

A proprietary auction engine processing 1.4B+ requests daily at <18ms p99 latency. Built on a horizontally scaled microservices architecture with multi-region failover.

02

ML Floor Pricing

Supervised learning models trained on billions of historical auction outcomes. Dynamic floors set per-impression, per-publisher, per-demand source - updated in milliseconds.

03

Fraud Detection Pipeline

Pre-bid, in-bid, and post-bid fraud filtering. IAS and DoubleVerify integration layered with our proprietary IVT detection. 99.8% fraud block rate, verified independently.

04

Cookieless Identity

Native UID 2.0 and ID5 integration. First-party data clean room capabilities. Cohort-based targeting that outperforms cookie-based approaches in privacy-forward browsers.

05

Publisher Analytics Engine

Impression-level data warehouse with sub-hourly reporting. Demand partner waterfall analysis, yield curve modelling, and revenue forecasting - all in a publisher dashboard.

06

Global Infrastructure

Multi-region deployment across AWS and GCP with automatic failover. 99.99% uptime SLA. Edge nodes in APAC, EMEA, and Americas for sub-30ms response globally.

07

Brand Safety Layer

Contextual analysis via GARM taxonomy compliance, pre-bid inventory filtering, and post-campaign brand lift measurement. Buyers get what they pay for, always.

08

Privacy Architecture

GDPR, CCPA, COPPA, and LGPD compliant by design. Consent string propagation through the entire bid stream. Privacy-first architecture, not privacy-bolted-on.

09

CTV & SSAI

Full Server-Side Ad Insertion for CTV environments. VAST 4.2 and SIMID support. Pre-bid contextual targeting for connected TV without any audience identity signal.

compliance / certifications

SECURITY &
COMPLIANCE.

Enterprise-grade security and compliance isn't an afterthought - it's a core architectural principle. Every layer of the Jungle stack is built with data protection, auditability, and regulatory compliance at its foundation.

GDPR
CCPA
COPPA
LGPD
CMP Integrated
Ads.txt
App-ads.txt
DPA
// explore_the_stack

READY TO
INTEGRATE?

Our integration docs are comprehensive, our engineering team is accessible, and our average time-to-live is 48 hours.

Talk to Engineering