Publishers
Header Bidding in 2026: The 30-SSP Stack That's Actually Worth Running
Not all SSPs are created equal. We ran 90 days of A/B tests across 50 publishers to find which demand partners actually move the needle - and which ones are just burning timeouts.
APR 12, 2026 · 8 MIN READ
Advertisers
Why Your CTV Campaigns Are Underperforming (And How to Fix It)
CTV ad spend is up 40% but campaign performance is stagnating. The problem isn't the channel - it's how most buyers are buying. Our data shows what elite CTV advertisers do differently.
APR 8, 2026 · 6 MIN READ
Technology
Real-Time Bidding at Scale: Engineering <18ms Latency Across 1.4B Daily Auctions
A deep dive into the infrastructure decisions, trade-offs, and ML optimisations that let our auction engine operate at sub-18ms p99 latency at global scale.
MAR 28, 2026 · 12 MIN READ
Industry Data
Global Gaming Ad Spend Report Q1 2026: Where the Money Is Moving
We analysed Q1 2026 spend patterns across our 500+ gaming publisher network. The results challenge conventional wisdom about where gaming CPMs peak - and why.
MAR 20, 2026 · 10 MIN READ
Publishers
The Direct Sales Playbook: Why Programmatic-Only Publishers Are Leaving 30% on the Table
Direct demand isn't dead - it's just moved. Here's how the most sophisticated publishers are packaging their inventory to attract premium direct budgets in 2026.
MAR 14, 2026 · 7 MIN READ
Technology
Contextual Targeting v3: Beyond Keywords to Genuine Intent Signals
NLP-powered contextual analysis that understands not just what a page is about, but what audiences want next. How we built it, and what the performance data shows.
MAR 5, 2026 · 9 MIN READ
Advertisers
The Attention Metrics Guide: What to Measure Beyond Viewability
Viewability is table stakes. The advertisers winning in 2026 are optimising for attention time, active dwell, and interaction probability. Here's how to measure them.
FEB 26, 2026 · 6 MIN READ
Industry Data
APAC Ad Market 2026: The $80B Opportunity That Western Buyers Are Ignoring
South East Asia's programmatic market is growing at 3x the global average. Our data on where the premium inventory is, what it costs, and how to access it efficiently.
FEB 18, 2026 · 11 MIN READ
Publishers
Skin Advertising in 2026: Why the Format Has Never Had Better Performance Data
Skins and wallpapers are seeing a renaissance. Bigger screens, premium publishers, and direct demand are converging to make full-page takeovers the format of 2026.
FEB 10, 2026 · 5 MIN READ