If you have a mobile app that's already monetizing successfully and generating significant revenue, exploring additional ad networks is essential for growth. The best way to achieve this is through ad mediation platforms. Ad mediation enables you to connect your app with multiple ad networks and optimise your setup to maximise ad revenue.
Let’s dive deeper into what ad mediation is, how ad mediation platforms operate, the importance of ad mediation, and the various platforms available for publishers to leverage.
Ad mediation technology enables you to optimise your ad monetization efforts by integrating multiple ad networks within your app. By utilising ad mediation, you can boost fill rates and ultimately enhance eCPM rates through increased competition among various ad networks.
Ad mediation platforms consolidate all ad networks into a single interface, allowing you to access multiple ad networks through just one SDK integration. This technology optimises algorithms to identify the best ad network that offers the highest CPM to fill your inventory, all from a single dashboard.
For instance, if you rely solely on Google AdMob for monetization, your revenue potential is restricted to that single ad network. However, integrating other networks like Unity Ads, AppLovin, or Facebook Audience Network (FAN) can complicate management, as you'd have to handle each network separately.
With an ad mediation platform like Google AdMob, you can streamline the process by managing all ad sources in one place. You can select from various integrated networks and serve ads directly within your app from a single platform. By utilising the ad mediation feature, you can send ad requests to multiple sources simultaneously, ensuring you secure the best available ads to fill those requests. This effectively eliminates the hassle of managing each ad network independently!
The primary objective of an ad mediation platform is to maximise ad revenue. This technology is designed to identify the best CPMs across multiple ad sources, ensuring that each impression is filled with the highest-paying ad. By leveraging ad mediation, you can achieve greater ad revenue overall.
Additionally, many ad mediation platforms feature auto-optimization algorithms that enhance performance compared to traditional waterfall methods, saving you the time and effort associated with managing a manual setup.
Ad mediation platforms are also vital because managing multiple ad networks often requires integrating numerous SDKs, which can negatively impact app performance. Instead, by using a mediation platform’s SDK, you can access the demand from leading ad networks without the need for extensive SDK integrations.
In summary, ad mediation is essential for improving fill rates and increasing eCPMs. However, it’s equally important to choose the right ad networks. Be sure to research and select the networks and ad formats that will work best for your app!
One of the most popular mediation platforms among publishers is Google AdMob, primarily because it supports a wide range of ad networks compared to other platforms. Ideal for small to medium developers, AdMob allows you to manage multiple ad networks from a single interface.
Currently, Google AdMob supports 25 ad networks. Some of the key networks integrated with AdMob include AdColony, AdFalcon, AppLovin, Chartboost, Facebook Audience Network, Fiber, inMobi, ironSource, Leadbolt, Maio, MobFox, MoPub, myTarget, Tapjoy, Tencent, Unity Ads, Vungle, and Zucks, among others.
ironSource is recognized as one of the leading mobile app mediation platforms, allowing app publishers to effectively boost their revenue and eCPMs. With ironSource, you can manage 15 ad networks and tailor your app monetization strategy using various mediation models. It’s particularly favoured for its diverse ad formats, automated mediation features, and valuable metrics such as MAU, DAU, and ARPDAU.
ironSource supports 15 ad networks, including notable ones like AdColony, AdMob, Google AdX, Amazon, AppLovin, Chartboost, Facebook, Fyber, HyprMX, InMobi, Maio, Integral, Tapjoy, Unity Ads, and Vungle.
Another leading mobile ad mediation platform for apps is AppLovin MAX!
AppLovin MAX offers two standout advantages. First, it supports the highest number of ad networks compared to any other mediation platform, with over 60 networks competing for your ad inventory. This broad competition leads to optimised revenue streams and higher fill rates.
The second unique feature is AppLovin MAX’s use of parallel bidding, which sets it apart from other platforms. Unlike header bidding, which prioritises ad requests sequentially based on fill rates, parallel bidding sends out requests simultaneously. This approach increases competition among networks, resulting in higher eCPM and ARPDAU, ultimately enhancing overall ad revenue.
AppLovin MAX integrates with most ad networks available on other platforms, but it also includes several unique ones. Some of the lesser-known ad networks supported by AppLovin MAX are Adikteev, Adtelligent, Altamob, Amazon, AppGrowth, Appreciate, Axonix, Bidease, Bidsopt, Bucksense, Engage, Epom, Fractional Media, Getintent, HangMyAds, HyperadX, VideoNow, Vidstart, xAd, YouAppi, Jampp, Kaizen, Liftoff, LiquidM, Integral, Ogury, Remerge, Rubicon, and SoloMath, among others.
You can utilise one of these ad mediation platforms to manage multiple ad networks from a centralised system, streamlining your ad operations, reporting, and optimization.
However, optimising the ad revenue for your mobile application can feel like a full-time job! Balancing app development, user growth, monetization, policy compliance, and other app metrics can be overwhelming.
That’s where we at Jungle Technology come in. We handle end-to-end app monetization and revenue optimization, allowing you to focus on what you do best—creating exceptional apps.
So, what are you waiting for? Book a free consultation now and increase your revenue by up to 20% from DAY 1!
**Meta:** Ad mediation platforms for mobile apps help publishers unify access to multiple ad networks through a single SDK integration. Here are the top three platforms!